Tom Cooling racing through the Haute Route Dolomites finish arch

Coached by Tom · £185 a month · Limited places

A coach in your corner for all of it

The full thing. One to one, completely bespoke, and a professional coach in your corner the whole way. I build your programme around your race, your life and your body, then I'm with you every step: feedback every week, proper analysis of the sessions that matter, and a hand with everything that decides the day, from pacing and fuelling to race craft, bike fit and the mental side.

Ask about a Coached by Tom place See what you get

Everything you get

Complete world class coaching

This is the highest level of support I offer, for the athlete who wants a coach who understands them and their training completely. In-depth analysis of every session, a holistic approach across bike fit, race craft, fuelling and the mental side, and a plan that's truly yours, built and read by me.

A completely bespoke programme

Your whole training programme, built for you from the ground up and delivered through TrainingPeaks.

In-depth training and progress analysis

Your training and progress analysed in depth with TrainingPeaks and WKO5, so decisions come from your data, not a hunch.

Free TrainingPeaks Premium

A free TrainingPeaks Premium account for as long as we work together, so you see everything I see.

Unlimited plan amendments

Change it as often as you need. When life or your form shifts, the plan shifts with it, no limits.

Weekly session feedback

Feedback on your sessions every week, plus preparation tips for what is coming next.

Unlimited contact

Instant messaging day to day and regular video catch-ups. You are never left guessing between sessions.

Science-backed methodology

Evidence-led training including dedicated heat-preparation sessions when your race demands them.

All the things that count on race day

Race craft, race prep, kit and equipment, nutrition and psychology. The parts of performance a training file alone cannot cover.

A lone cyclist on a hairpin road high in a vast alpine mountain range

How a month looks

The weekly rhythm

Your block landsThree weeks of training built around your life, calibrated to where your form is right now and where it needs to be to reach your dream goal, delivered to your TrainingPeaks account.
Every session earns its placeEvery session in your plan has a purpose. If I can't justify why it's there, it doesn't go in. Message me any time to move something or talk it through, and contact is unlimited, so you are never left guessing between sessions.
Read, analysed, fed back onI read the sessions you complete, analyse them against what was set using your actual data in TrainingPeaks and WKO5, and feed back on them. Feedback is a key part of the coaching journey, so each week you get a full round of feedback on everything you have completed.
We talk, the plan movesBlock by block video catch-ups, WhatsApp for general chat, and the next block reflects real life and your numbers as they move.

Tom Cooling in a Horsepower cap giving a thumbs up to a racing athlete from the roadside on the Ironman Wales bike course — Trackside on the Ironman Wales bike course

Race support

A proper race plan, before every start line

Before every event you get a race plan built for that day: pacing for the climbs and the flats, a fuelling strategy you have rehearsed, heat and weather contingencies, and the race craft that decides close finishes. These are the same detailed race-plan documents our athletes have taken to Ironman Wales, long-course triathlon and the Haute Route, not a paragraph of generic advice.

I do not like surprises, other than birthdays and Christmas. A race should be the controlled execution of the training you have rehearsed, so you start the day knowing every element of it: your kit and equipment, your pacing strategy and your fuelling strategy, all practised and proven. That is what lets you actually enjoy the big day.

We build the strategy together, so on the day you are not hoping it goes well. You know the plan, because it is yours.

The bike leg of IRONMAN Wales, one of the toughest courses my athletes race, straight from the real course file: roughly 178 km and 2,421 m of climbing. The profile shows where the power goes on the climbs and the sustained drags, and the wind panel shows how a fresh westerly turns the same road into a headwind one way and a tailwind the other. Your plan gets the same treatment for your event.

Why places are limited

I keep this group small on purpose. I only ever open 15 Coached by Tom spots, because this level of support, weekly feedback, unlimited contact and a coach reading every session, is not something I can give properly to more than a small cohort. When those 15 are taken, it is full.

Ask about a Coached by Tom place

Sportive riders rounding an alpine hairpin towards the camera

What athletes say

What athletes say about being coached by Tom

5 from 15 Google reviews

Tom is a great coach and has helped massively with my cycling, helping me achieve results I wouldn't have thought possible previously.
Ian C Cycling athlete
I can't recommend Tom enough. Over the past year, the support, structure, and guidance I received helped me progress massively and achieve my Ironman goal, finishing in 11h13.
jc b Ironman finisher, 11h13
Really enjoyed being coached by Horsepower Coaching. Tom really knows his stuff and is easy to talk to. If ever I had any questions, Tom was always quick to answer & provided detailed race plans for my various events. Would highly recommend.
Emma N Multi-event athlete
I've been working with Tom at Horsepower Coaching for the past year, it was the best decision I made for my cycling and I cannot recommend Tom highly enough to anyone seeking a cycling coach. His personalised approach, attention to detail, and unwavering support have been amazing. What sets Tom apart is his genuine passion for both coaching and wanting you to succeed. His training is a great balance between professional and friendly, and is always able to adapt to anything and everything. He always takes the time to provide personalised regular and understandable feedback, being there to answer any questions no matter how small. Lastly the level of support he provided on the day of the event was amazing. If you're looking for a coach who will go the extra mile and genuinely care about your progress, Tom is the one to choose.
Rebecca W Cycling athlete
I've been working with Tom for over a year now, and after initially being apprehensive about investing in a coach, it's turned out to be a great decision, made all the better by how good of a coach Tom is. Having decided to train for another Ironman with ever increasing work and family commitments, it was important that my training sessions were efficient and high quality, and Tom has delivered this, and more. Tom is a wealth of knowledge, friendly, adaptable, patient with injuries, and a great mentor. Highly recommended.
Guy L Ironman athlete
I've recently started working with Tom and his attention to detail is second to none. I've been coached for 10 years and Tom is the first coach I've had that has really listened, paid attention to detail, identified issues and then tries to figure out a logical way to address them that works for me as an individual. Really looking forward to working through some mental barriers with Tom and see where that takes me on my triathlon journey. Brilliant coaching service and guidance with incredible knowledge and detail.
Naomi S Triathlete
Tom and I worked together for 2 seasons, covering sprint and middle distance triathlons and a road racing season. During that time, my running came on beyond my wildest expectations and I hit the start line on my first 70.3 fully prepared and in the best shape I've been in a while. His thorough and detailed approach gave my a tangible roadmap for the work ahead, and his open and friendly nature helped me engage with the process throughout. I would thoroughly recommend Tom as a coach, whatever your goal or current standard.
Rob T Triathlon and road racing
Tom has been an absolutely epic coach. His knowledge is mega and I've learnt so much through being coached by Horsepower. Impressively have podiumed at every Triathlon I've done since working with Tom and still seeing mega gains month on month.
Get Bent Yoga Triathlete
Tom has been a great coach, who has developed me towards being the best I can be at road cycling. A very friendly, but firm approach that gets the best out of you. I fully recommend Tom to anybody who would be interested in improving themselves as an athlete.
Mike G Road cyclist
Grateful for Tom's support and amazing guidance towards a successful IM 70.3 in Aix. My last 70.3 was 10 years ago. Work and family took priority, and a broken collarbone and hip didn't help. Over the last 1.5 years, I made fitness a priority again, lost 12 kg, and got ready for the challenge. The dream was to finish a 70.3 before turning 50 with a personal best. Tom's professional guidance, training plans, personal coaching, and practical tips made all the difference and got me proudly across the finish line. The dream came true!
Jan Willem V 70.3 athlete
The sessions are tough but always enjoyable I would highly recommend him
Google review

Read all 15 reviews on Google

Coached by Tom

£185a month

No setup fee
Three-month minimum
Limited places, taken one at a time

Apply for Coached by Tom

Not quite ready for this level? Plan Only is £120 a month.

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Plan StoreKnow what you're doing and want a proven route? Plan Store.

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